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Thomas Friedman Interviews Reid Hoffman and Ben Casnocha

Thomas L. Friedman can be a The big apple Times foreign affairs columnist, three-time Pulitzer Prize winner, and author of international best seller Hot, Flat, and Crowded.

Whatever you might be thinking whenever you apply for a job today, you can be sure your prospective employer thinks in relation to its the problem this: Can he add value every hour, every day--more than a worker in India, a robot, or even a computer could? Can he / she help my company adapt by not only doing the work today but in addition reinventing the job for tomorrow? And can she or he adapt with all of the change, so my company can adapt and export more in the fastest-growing global markets? In today's hyper-connected world, more plus more companies cannot and will not likely hire individuals who don't fulfill those criteria. This is precisely why LinkedIn's founder, Reid Garrett Hoffman, one from the premier starter-uppers in Silicon Valley--besides cofounding LinkedIn, he could be for the board of Zynga, was an early investor in Facebook, and sits on the board of Mozilla--has written The Start-up of You, coauthored with Ben Casnocha. Its subtitle could easily be: "Hey, recent graduates! Hey, thirty-five-year-old midcareer professional! Here's the way you can build your job today." Here is our brief chat regarding their book.

Tom: You're a serial entrepreneur and venture capitalist. Why do you glance at the must offer this message?

Reid: As you are writing in That Used to Be Us, our country faces enormous challenges. The path towards the American Dream has changed. We desired to focus on the individual professionals can do today to survive and thrive inside a flat world. The premise of the book is that all people are entrepreneurs of our own own lives. We have to work as CEO in our careers, take control over our professional future, and turn into globally competitive.

Tom: Really? Anyone can be an entrepreneur? Really? Even me?

Reid: Not simply can anyone be an entrepreneur, nevertheless they must be. Even you, Tom! Not everyone should start companies, but everyone should be the entrepreneur of his or her life. The skills people need to manage their careers are akin to the skills of entrepreneurs after they start and grow companies. For example, entrepreneurs can both be persistent on a plan and versatile when conditions change. They take intelligent risk. They build networks of allies and tap those networks for intelligence on what is happening in the world. Silicon Valley's most innovative entrepreneurs possess unique skills--you can learn them and apply them, no matter your profession.

Tom: Who may be the market for this book?

Reid: Jeff Bezos says that at Amazon.com "it's always day one." This is a book for people just starting out, and it is equally for people midflight inside their career who need to reinvent, restart, or reimagine their career like it were day one, as if these folks were in permanent beta. We think that's most people, and finally everyone.

Tom: What should it mean to become in "permanent beta?"

Reid and Ben: Technology companies sometimes maintain your "beta" label on software for a time after the official launch to stress that this product is not finished, a lot as ready for that next batch of improvements. For entrepreneurs, finished is definitely an F-word. Great companies will typically be evolving. Finished ought being an F-word for those of us. We have been all works in progress. Each day presents an opportunity to understand more, do more, be more, grow more in our method of life and careers. You may have to adapt and evolve forever--that's permanent beta.

Tom: Why the urgency of The Start-up of You?

Reid and Ben: A billboard that when ran along the 101 highway in Silicon Valley summed it down pithily: "A million people can perform your job. What enables you to so special?" We wished to give people tools to adopt control over their lives, with no to hold back around for the government or a company to rescue them.

Tom: Is China likely to eat America's lunch?

Reid and Ben: National competitiveness can be a reflection in the individual competitiveness of the company's citizens. The question per American is, "Is a professional in China planning to eat your lunch?" Some will be competitive, and several will not. And the distinction just isn't emerge stone. Just have a glance at Detroit. All people have to use a arrange for buying ourselves every day.
 
"Being an entrepreneur isn’t really about starting a business.  It’s a method of looking in the world: seeing opportunity where others see obstacles, taking risks when others take refuge. Whatever career you’re in or want to get in The Start-Up of You holds lessons for success."
-Michael Bloomberg, founder of Bloomberg, L.P. and Mayor, The big apple City

"Everyone, women and men alike, needs to think big to succeed. This is really a practical book that explains how to look at control and develop a career which will enable one to have real impact."
-Sheryl Sandberg, Chief Operating Officer, Facebook
 
 
"Forging a fulfilling career is but one from the most important--and often, most difficult--challenges in building a happy life. The Start-Up of You is crammed with insights and techniques to help each folks create the work life we want."
-Gretchen Rubin, author from the #1 bestseller, The Happiness Project
 
 "The Startup of You" describes how to look at the Silicon Valley approach to building a life: start with an idea, and work over your entire career to transform something remarkable. In the planet today, I believe how the startup approach to life is necessary. This book distills the true secret techniques needed to succeed." 
-Jack Dorsey, co-founder of Twitter, co-founder of Square
 
“Silicon Valley revolutionizes entire industries through the approach we take to work. It is now time in your case to export our playbook to the rest from the world. The Startup of You is that key playbook: it's going to help you revolutionize yourself and achieve your own career breakout.”
-Marc Andreessen, co-founder Netscape; director at HP, Facebook, and eBay
 
"A profound book about self-determination and self-realization. By capturing and universalizing the wisdom of successful start-up businesses, the authors provide a fantastic blueprint for building a fulfilling career. Invaluable for just about any one who wants to become an effective entrepreneur not inside a particular company but within the most critical enterprise of all: one's own life."
-Cory Booker, Mayor of Newark
 
""The Internet has fundamentally changed the architecture of business and society. This terrific book explains how to live, learn, and thrive in a networked world."
-Joi Ito, Director, MIT Media Lab

“In times during the change and uncertainty...adaptability creates stability.  It is insights such as this which make The Startup of You this kind of compelling new way to approach your life.  Hoffman and Casnocha have distilled the essence of entrepreneurship in a potion for personal success, regardless of the career plans.”
-John Etchemendy, Provost, Stanford University

"The same extraordinary vision and timing that enabled Reid to found LinkedIn is once again displayed along with his book "the start-up of YOU."  His central thesis, that all individual can benefit from acting since the entrepreneur of their unique life and career, has never been more important pc is at today's increasingly globalized, competitive, and networked world." 
-Jeff Weiner, CEO, LinkedIn    
 

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